User Experience and Visual Design

Cloud Construct's goal is to design web-based solutions that achieve the optimal balance of brand, functionality, and usability. During our consultation we will take a comprehensive look at your business objectives and technology goals and design a solution based on the following elements of user experience:

• What are your website and business objectives? We will investigate how the user's needs align with that of the business objectives and vice versa.
• What are your content requirements and functional specifications? We will work with you to define content elements required on your site and provide detailed descriptions of functionality the site must include in order to meet the user's needs.
• How do you want to manage and convey information on yours site? We are experts in information architecture and interaction design. Good structural design of the information space facilitates intuitive access to content and development of application user experience flow.
• How should your client be interacting with the site? Design of interface elements facilitates clean user interaction with your site's functionality and movement through the information architecture.
• How do you want to visually convey your brand using your website? We provide visual treatment of interface elements, text, graphic page elements and navigational components.

Typical deliverables include:

• Site Audit (usability study of existing site)
• Workflow and Navigation Maps
• User Scenarios and Persona
• Site Maps
• Wireframes (screen blueprints or storyboards)
• Graphic mockups (precise visual of the expected end result)
• Brand development or adjustment for the web. (Logo design, typography, color palette development)
• Usability tests
• Site style guide (set of standards for further site design)