Karr Group’s marketing team was juggling:
- Management of multiple restaurant websites
- Various social channels and Google business listings
- Seasonal menus, operating hours, and frequent event updates
Every small change—hours, menu items, or an event update—had to be manually updated across several systems. Creating a mobile app risked adding yet another content silo and more operational overhead.
They needed:
- A guest-facing app that felt modern, hyper-local and extremely intuitive to use
- A single source of truth for all key content, manageable and publishable at the speed of social (menus, events, hours, promotions)
- Minimal technology management — they did not want ongoing mobile app development overhead
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