MLH felt their current site was out of date and cumbersome, with useful information buried deep in the site. They knew it was important to call out areas such as events, resources, social support and especially highlight a call to action for donations. While MLH is focused on helping and providing support, donations are critical to their continued operation and we knew it would be important to help them balance these needs. MLH felt their current site was difficult to update with the templates at their disposal. The new site needed a user-friendly interface with the ability to update content easily. We also knew it was important for the site to be mobile and tablet friendly.
Cloud Construct created an optimized sitemap that reorganized the important content that had organically developed over the years for MLH. We made sure the homepage and navigation were clear and included the critical call out areas both for families looking for support and those looking to help. MLH is very active on social media and we wanted to make sure visitors were prompted to visit their Facebook page to participate in the community. Visual design selected treatments and colors to support the overarching brand and provide a unique look and feel to the Boston chapter. The images were selected to help tell the MLH story and present a feeling of compassion and devotion to families as well as inspire volunteers and donations. The design was responsive in order to perform well across desktop, mobile and tablet form factors. Cloud selected Orchard Core for their Content Management System (CMS) because of it's easy to use interface - making it accessible to non-developers and non-engineers to make updates to the site. The CMS is constantly evolving with new features and provides a solid and secure platform for the MLH team. As MLH continues to grow their digital experience will be able to grow with them.