Blending Art & Science
in Biotech

Expertise and Depth
in Healthcare

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RA Capital

Let's talk about
your project

Give us a ring: 1.617.903.7604

Drop us a Note

Connect with
Cloud Construct

Design & Development, Multi-tenant Secure CMS, Custom Reports & Email

RA Capital engaged Cloud to evolve the user experience and updating the look and feel of the public website within a new content management system (CMS). The work started with an iterative design phase for the company's public facing website. Cloud's challenge was to come up with an updated design that would bring a cohesive look and feel to the website and unify customer experience within an instance of Orchard CMS. This CMS will allow the internal RA Capital team to edit marketing and content areas as well as update imagery as needed.

Visual Design is in Cloud's DNA

RA Capital Management is a multi-stage investment manager dedicated to evidence-based investing in public and private healthcare and life science companies that are developing drugs, medical devices and diagnostics. The flexibility of its strategy allows RA Capital to provide seed funding to startups and to lead private, IPO, and follow-on financings for its portfolio companies. At RA Capital's core is its TechAtlas research division, a scientifically trained team that maps out competitive landscapes in a continual effort to put data into context, identify breakthroughs, and originate conviction in new ideas.

Throughout the project, Cloud closely collaborated with RA Capital's internal team on a number of priorities. From translating the brand into a sophisticated online design and delivering custom templates for multiple page types, to creating a method for off-site sharing to social media, Cloud delivered custom design and the cohesive look and feel that RA Capital was after. Other noteworthy accomplishments include developing a light security model for exclusive content, a cookie-based strategy to allow access on future visits, allowing advanced display control for content and multiple media types, and translating the brand for web and mobile experiences. Cloud presented the revised Information Architecture and User Experience in an interactive, fully-navigable wireframe presentation. Using photographs of the custom-made, bio-chemical glass sculptures that decorate the RA office as background images, a seamless visual experience was created for RA clients from office to web to print. Cloud's UXD team also helped to design and create unique imagery and icons to accent the most important and frequently-visited pages. Cloud was able to present RA Capital as a financial and traditionally conservative investment manager, while also highlighting their innovation with cutting-edge research and support for science-oriented startup companies.

Let's talk about
your project

Give us a ring: 1.617.903.7604

Drop us a Note

Connect with
Cloud Construct

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Investing in Industry Expertise and Data
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Delivering Education and Insights
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Providing Synthesis for Healthcare & Life Science

“Partnering with Cloud Construct has been a great process from inception to release. The team is ultra responsive in the tactical work as well as seeing the big picture and helping with strategy. ”

— Chris Caliri, CIO at RA Capital

Results

Cloud Construct consulted and collaborated with RA Capital's in-house design team to take RA Capital's brand to the next level on the web. We utilized a subtle motion design in video to present RA's commissioned, beautiful, biotech-themed sculptures as a key visual element in their online brand. Cloud consulted on clean, refined page layouts that both accommodate depth of content, and readily speak company highlights to visitors. In addition, we integrated 3rd-party staffing and content display tools, to move staffing and media-viewing functionality from RA's legacy site to the new RA experience. The redevelopment of the Information Architecture of the RA Capital website, now makes it easier for entrepreneurs, candidates and others to learn about RA Capital, TechAtlas, and to get in touch or innovate on big ideas.

Let's talk about
your project

Give us a ring: 1.617.903.7604

Drop us a Note

Connect with
Cloud Construct

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