The People Platform™ successfully launched and is connecting it’s enterprise clients to over 300 million consumer devices, 15 million plus client locations, aggregating over 14 billion in visits annually. Major client brands from retail, consumer goods, financial services, telecommunications, healthcare, movie theater chains and many more industry segments are on the platform, using it to optimize their advertising, customer acquisition and customer retention marketing investments. With the platform’s integration to Nielsen designated market areas (DMAs), the platform seamlessly connects and integrates with a complete, holistic view of consumer research and behavioral dynamics with the Fortune 500 brand management ecosystem.

The People Platform™ vision was for a purpose-built service sitting at the center of the Experience Economy, driving authentic conversations between individual consumers and companies in near real-time, designed to reveal the most comprehensive understanding of customer and behavior along all points of the customer journey, from in-home to point of sale. The Cloud Construct team is very proud of the opportunity and role it played in partnership to execute and deliver on this vision.

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In addition to the success of the product itself, the business was successfully acquired by Stagwell (STGW) Marketing Cloud in October 2022. With this acquisition, The People Platform™ adds mobile and location based data capabilities to the Stagwell evolving data and insights stack, an enterprise of 13,000+ specialists operating in over 34 countries. As an agency partner, Cloud Construct often works with entrepreneurs and startups from the earliest stages, providing the expertise and skillsets required to plan, design, engineer and craft digital product platforms for operation at scale. When our clients succeed at realizing their ambitions, we succeed as well, and we are very proud of the success and performance that The People Platform™ team has achieved.